Generation Beauty by Ipsy 2017 – San Francisco


Wowo! What a past couple week and weekends it has been. So incredibly exhausted but it all has been so worth it. Thank you for Ipsy for having me at Generation Beauty SF and for all the countless opportunities and support. Sharing my Generation Beauty San Francisco Edition with you all today. 

Festivities started on Friday with the private Cocktail Party. Attire was well cocktail attire so I went with this lace number with a choker from Socialite. I had purchased this dress because at the time it was on sale and looked super cute but I have no clue where I was going to wear it. When the invite came for the cocktail party I knew this would be perfect. It’s comfortable yet sexy. 

Makeup Products Used??
Primer: Milani Cosmetics Milani Prime Perfection Hydrating & Pore-Minimizing Face Primer
Foundation: Laura Mercier Silk Creme Oil Free Foundation “Suntan” Mixed with Marc Beauty Coconut Dew Drops
Contour: IBY Beauty Powder Highlight & Contour Palette
Blush: NYX Cosmetics “Sweet Cheeks” Palette
Brows: Benefit Cosmetics Ka-BROW! Gel Color “4”
Glow: Estee Lauder “Heat Wave”
Eyes: NYX Cosmetics “Wanderlust” To Go Palette + Lancome Grandiose Liquid Eyeliner
Bottom Eyeliner: Marc Beauty Gel Crayon Eyeliner “Blacquer 42 – Black”
Lashes: Shop Violet Voss “Eye Donut Care”
Lips: MGS Beauty Matte Liquid Lipstick “Loveable” 
Sindoor: Bitzy Cosmetics Matte Lipstick Crayon “Love Spell”

The cocktail party was held at Love & Propaganda in the heart of downtown San Francisco near union square. 

Everything from the decorations to the music was on point. They even had a snow cone station!

Watch and see all the details here in this video including the unpacking of the Creator Swag Bag. 



Saturday and Sunday are the main days and days that are open to the public. If you have never been to Generation Beauty or have not even heard of it, it’s basically a HUGE makeup expo. This unique beauty experience allows fans to meet and collaborate with top influencers and brands for a glam weekend of inspiration, networking, and fun. For San Francisco, it was held at the Festival Pavilion in/at Fort Mason.


Of course, it was a cloudy day. Sometimes I swear I feel like I live in Seattle BUT I was able to get a great shot of the water and side of the building. 


This was my first Generation Beauty ever. When it happened last year, I was out of town so I couldn’t attend. I kid you not upon walking in, I think my heart skipped a beat. It was just so amazing words cannot even describe.



I opted for this lace dress (can you tell I love lace?) because it was loose fitting and again comfortable. The detail on the top and the bottom is also super gorgeous and since I would be meeting many people this was perfect. 

Some said I was crazy for wearing these booties but they are actually incredibly comfy! As for my makeup, I went even bolder for my makeup and love how it turned out. 

Makeup Details & Products Used ??


NYX Cosmetics Ultimate Shadow Palette “Warm Neutral
MGS Beauty Matte Liquid Lipstick “Dirty
Sisley Paris Primer

Benefit Cosmetics Hello Flawless Foundation Set with Hourglass Cosmetics Ambient Lighting Powder “Dim Light” & MAC Cosmetics Studio Fix Powder
Contoured With Kat Von D Beauty Shade & Light Palette

Pop of Color on Cheeks with NYX Cosmetics Sweet Cheeks Blush Palette
Glowing from Estee Lauder Illuminating Powder “Heat Wave”

To help with dark spots and circles I used Lancome “Peach” Color Corrector
and Concealed with Tarte Cosmetics Shape Tape Concealer “Medium” set with Kat Von D Beauty Lock It Setting Powder (AMAZING STUFF!) 

Brows on Fleek thanks to Benefit Cosmetics Ka-BROW “4” 
House of Lashes “Timeless” Lashes

If you are a beauty and makeup lover, I highly recommend you head over to the Generation Beauty closest too you. If you are a content creator then there is no question. You HAVE to go to Generation Beauty. You get to meet so many other content creators and get to speak to the PR/Marketing people at some of your favorite companies.


I’ll share my tips, tricks, and recommendations in another post because this one is already super long and PACKED with information. If you went to San Francisco Generation Beauty what were your thoughts?

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  • Reply
    August 6, 2017 at 4:38 pm

    Another great post hun! I have never heard of Gen Beauty but after reading up here and watching some videos on youtube, it looks like a great event…..maybe I’ll try to catch it next year.

    • Reply
      August 7, 2017 at 4:46 pm

      Thank you, honey! Highly recommend the event.

  • Reply
    Lipstick on a Piggie
    August 7, 2017 at 1:13 pm

    I absolutely love your outfits!

    Also happened to attend SF Gen Beauty last week and really enjoyed learning about the latest makeup products. It was also my first time attending Generation Beauty in San Francisco (with the last two being in Los Angeles) and was really happy with the how smoothly everything went and the swag I received. As someone not as well-versed in makeup, I also found it to be a really accessible and welcoming environment.

    Glad you had fun at Gen Beauty! Maybe someday I’ll have a chance to attend the pre-party because it looks like a blast!

    • Reply
      August 7, 2017 at 4:43 pm

      Thank you so much! You are such a sweetie. I was impressed with the virtual lines. I don’t believe they had that last year or at past Generation Beautys. It was nice to stand in one line and already be in another line if that makes sense. Glad you enjoyed yourself and this crazy world of makeup!

  • Reply
    August 7, 2017 at 2:06 pm

    That cocktail dress looks great on you! So jealous, next year I’m not gonna miss this genbeauty event for anything ??

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